Legal

Terms of service

Last updated: Draft

This is a pre-launch draft. It is published so you can see the shape of our terms while we finalise them with counsel, and it is not yet the agreement between us. If you need final documents before you can build — a DPA, a signed agreement, a security review — email hello@mapier.ai and we will get them to you directly.

The agreement

These terms are between Mapier Labs Inc. and the company you represent. By creating an API key you confirm you have authority to bind that company.

Enterprise customers sign a separate agreement, which governs where the two conflict.

You and your end users

You are responsible for the people your agent messages and for what it says to them. That includes obtaining consent, honouring opt-outs, and answering their questions about their data. Mapier delivers messages on your instruction; we do not have a relationship with your end users.

Acceptable use

Messaging channels are regulated, and the platforms and carriers enforce their own rules on top of the law. Breaking them gets your line suspended, and can get you sued. These are the rules that matter most:

  • Get prior express consent from every recipient before your agent messages them, and keep records of how you got it. We may ask to see them.
  • Honour STOP and HELP, and any equivalent opt-out, immediately and permanently.
  • No cold outbound, purchased lists, or messaging people who have not asked to hear from your agent.
  • No promotional campaigns, drip sequences, or one-way notification blasts.
  • No content in the restricted categories carriers refuse: sex, hate, alcohol, firearms, tobacco, gambling, controlled substances, or high-risk financial offers.
  • Do not have your agent impersonate a specific real person, or deny being software when someone sincerely asks.
  • Comply with the TCPA and its state equivalents, and with the CTIA messaging principles.

Platform terms flow through to you

Delivery over iMessage depends on Apple's platform, and delivery over WhatsApp depends on Meta's. Their terms apply to what you send through us, and we may have to act on their demands. Where a platform requires it, we will suspend or limit a line — with notice where we can give it, and without where we cannot.

Suspension and throughput

We may throttle or suspend a line for abuse, for deliverability risk to other customers, or on a platform's demand. Throughput ceilings exist to protect the reputation of the numbers everyone shares, including yours.

Fees

Plans are billed in advance. Upgrades apply immediately and prorate; downgrades apply at the end of the billing period. SMS segments sent as fallback are passed through at cost. Fees exclude taxes. Plans renew until cancelled.

Your content, and ours

You own your content and your end users' messages. You grant us only the licence we need to deliver and store them for you. We do not train models on your message content. We own the service itself, and any feedback you give us we may use freely.

Service levels

Enterprise agreements include an uptime commitment and service credits, in a separate SLA document so it can be revised without reopening these terms. Other plans are provided without an uptime commitment.

Warranties and liability

The service is provided as is, without warranties beyond those we cannot disclaim. Our aggregate liability is capped at the fees you paid in the twelve months before the claim. Neither party is liable for indirect or consequential damages.

Governing law

California law governs, and the courts of San Francisco County have venue.