Pricing
Pay for lines, not for messages
Every plan includes the full API, the SDK, the CLI, webhooks and delivery evidence. What changes as you move up is how many people your agent can reach, whose number it’s reaching them from, and how quickly we answer when something breaks.
Free
$0
Wire it up and watch it work.
- One managed shared line
- iMessage, plus RCS and SMS fallback
- Full REST API, SDK and CLI
- Webhooks with signature verification
- Delivery status and send evidence
- Development environment
- Community support
Pro
—
Your first real users.
- Everything in Free
- Every conversation primitive: tapbacks, typing, attachments, polls, rich links, effects
- Production and development environments
- Event history and audit log
- Event replay from the dashboard
- Email support, next business day
Business
—
A number that's actually yours.
- Everything in Pro
- A dedicated line on a dedicated host
- Group chat creation and management
- WhatsApp and voice
- Approval-gated actions and human-in-the-loop review
- Higher throughput ceilings
- Priority support with a named channel
Enterprise
Custom
On your terms.
- Everything in Business
- Bring your own numbers, keep them when you leave
- Isolated infrastructure and custom regions
- Custom retention and data residency
- Security review, DPA and sub-processor commitments
- Uptime SLA with service credits
- Invoicing, POs and annual terms
Compare the plans
| Feature | Free | Pro | Business | Enterprise |
|---|---|---|---|---|
| Channels | ||||
| iMessage, one to one | Included | Included | Included | Included |
| iMessage group chats | Not included | Not included | Included | Included |
| RCS and SMS fallback | Included | Included | Included | Included |
| Not included | Not included | Included | Included | |
| Voice and phone calls | Not included | Not included | Included | Included |
| Lines and numbers | ||||
| Lines included | 1 shared | 1 shared | Per line | Custom |
| Dedicated line and host | Not included | Not included | Included | Included |
| Bring your own number | Not included | Not included | Not included | Included |
| Recipients | — | — | Unlimited | Unlimited |
| Conversation | ||||
| Tapbacks and custom emoji | Not included | Included | Included | Included |
| Typing indicators and read receipts | Not included | Included | Included | Included |
| Attachments and voice notes | Not included | Included | Included | Included |
| Polls, rich links and send effects | Not included | Included | Included | Included |
| Edit and unsend | Not included | Included | Included | Included |
| History backfill | Not included | Included | Included | Included |
| Platform | ||||
| REST API, SDK and CLI | Included | Included | Included | Included |
| Signed webhooks | Included | Included | Included | Included |
| Delivery evidence | Included | Included | Included | Included |
| Event replay | Not included | Included | Included | Included |
| Approval-gated actions | Not included | Not included | Included | Included |
| Separate prod and dev | Not included | Included | Included | Included |
| Audit log retention | — | — | — | Custom |
| Support and terms | ||||
| Support channel | Community | Named channel | Dedicated | |
| Uptime SLA | Not included | Not included | Not included | Included |
| DPA and security review | Not included | Not included | Not included | Included |
| Invoicing and POs | Not included | Not included | Not included | Included |
Pricing questions
Do you charge per message?
No. You pay for lines and for how many people your agent talks to. iMessage and RCS don't carry a per-message carrier cost the way SMS does, and we're not going to invent one so the invoice looks familiar. The exception is SMS segments sent as fallback — those cost real money and we pass them through at what they cost us.
What is a line?
A phone number your agent sends and receives on, and the host behind it. On Free and Pro you share a managed line, which is fine for testing and fine for a small number of users. On Business the line is yours: your number, your host, your throughput, nobody else's reputation attached to it.
Can I use my own phone number?
On Enterprise, yes, and you keep it when you leave. On the other plans, no. Porting a number in and getting it registered correctly is a multi-week process with real failure modes, and we'd rather do it properly for people who need it than badly for everyone.
What happens when someone doesn't have iMessage?
The same send goes out over RCS if their handset supports it, or SMS if it doesn't. You don't write a second code path and you don't guess. The response tells you which channel carried the message, so your agent can adjust its formatting.
Can I send marketing blasts?
No. Not on any plan, not at any price. Cold outbound, purchased lists, promotional campaigns and one-way notification blasts are outside what Mapier is for, and we will suspend a line that's doing it. This isn't a policy we'd waive for a big enough contract — it's the thing that keeps every other customer's number working.
What happens if I go over my plan?
We email you and keep sending. We don't hard-stop your agent mid-conversation because you crossed a line in a spreadsheet — that's a terrible experience for a person who is waiting on a reply and didn't sign your contract. If you stay over, we'll ask you to move up a plan.
Can I change plans?
Any time, both directions. Upgrades apply immediately and prorate. Downgrades apply at the end of your billing period so you don't lose capacity you already paid for. No call required in either direction.
Do I have to talk to sales?
Only for Enterprise, and only because those terms genuinely have to be negotiated. Free, Pro and Business are self-serve: card in, key out, first message sent before anyone from Mapier knows you exist. If you'd rather talk to a human anyway, we're here — but you shouldn't have to.
